This takes time, dedication, good and relevant content...and patience. It won't happen overnight and if you ever read or receive an offer that says it can, then you are being taken for a ride. On average, it takes roughly 4 months for the average release to accumulate most of its views
There are thousands of article online with tips on how to "increase content visibility". It's rare to find one that is short and to the point. We did and we've summarized it here. Thank you Natalie Saumure (Marketing Strategist at PROSAR Inbound Inc)
1) PLAN: Create
an Editorial Calendar to organize your content/thoughts and publish timely and
relevant information that people are looking for. By planning your content
ahead of time, you ensure that it aligns with your goals and other marketing
activities, such as events or campaigns.
2) BE "IN THE KNOW": See
what’s trending in your industry. Look at twitter trends, for example. Then write an article that shares and comments
on other people’s content. If you can’t think of anything to write about, don’t
sweat it. Take a look at what some other’s people in your industry have been
talking about and share some of their insights along with yours (don’t forget
to give those sources credit!).
3)
SHARE, SHARE, SHARE! Share your content! If you use social media networks on a regular basis,
you this to your advantage and post updates about the content you just
published. You can even post other relevant items with a link to your content
as well to further penetrate your market. Tip: Join relevant groups (i.e. on
LinkedIn, Facebook, etc…) and post your content and share/comment on other
content as well. Just don’t be spammy.
4) OPEN UP THE CONVERSATION:
At the end of your article, ask an open-ended question to
engage/interact with your audience. The more comments your article gets, the
longer it has the potential to stay under people’s radars.
5) HAVE AN INTERESTING HEADLINE:
Write
headlines that will get more clicks. First impressions matter! The title of
your article is extremely important because it is the first thing that a reader
sees. There is nothing worse than reading a dry/boring headline. Note: Your
title should not be too long as most search engines only pull 65 characters. If
your title has to be longer, optimize your page with a creative
meta-description to briefly explain your article. Check out these Nine Elementsof On-Page Website Optimization for further assistance.
6)
PEOPLE LOVE PRETTY PICTURES: There is nothing worse than reading long content without
any breaks for visuals.
7) LET THEM KNOW HOW TO FIND YOU:
Include
a 'Call To Action' (CTA). A CTA within your posts encourages readers to interact with your brand
and nurture client relationships. Some tips for creating good CTAs are:
- use numbers - tells visitors exactly what they’re going to get, how much of it, for how long, etc.
- use action words like "call now" / "click here"
- keep it brief but enticing
- use practical language
- don’t overload the reader with too much information in the call-to-action.
Give
just enough information that they are clear on the offer, but not too much that
it gives everything away. Create curiosity so that they click. Check out 4Ways to Get More Clicks on Your Calls-To-Action for more information on
designing great CTAs.
8)
ADD RELEVANT KEYWORDS: Being specific about your keywords makes the search interest
more qualified in viewing your content. Remember to properly incorporate these
keywords into the content of your article. Click here to learn how.
9) ASK FOR HELP! Call us with any questions...we are always happy to help - 646.435.4707 or info@purplearrowmarketing.com
People
love pretty images. There is nothing worse than reading long content
without any breaks for visuals.
Include a CTA. A CTA within your posts encourages readers to interact
with your brand and nurture client relationships. Some tips for creating
good CTAs are: use numbers, use action words, keep it brief but
enticing, use practical language. Don’t overload the reader with too
much information in the call-to-action. Give just enough information
that they are clear on the offer, but not too much that it gives
everything away. Create curiousity so that they click. Check out 4 Ways
to Get More Clicks on Your Calls-To-Action for more information on
designing great CTAs.
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
People
love pretty images. There is nothing worse than reading long content
without any breaks for visuals.
Include a CTA. A CTA within your posts encourages readers to interact
with your brand and nurture client relationships. Some tips for creating
good CTAs are: use numbers, use action words, keep it brief but
enticing, use practical language. Don’t overload the reader with too
much information in the call-to-action. Give just enough information
that they are clear on the offer, but not too much that it gives
everything away. Create curiousity so that they click. Check out 4 Ways
to Get More Clicks on Your Calls-To-Action for more information on
designing great CTAs.
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
Share,
share, share your content! If you use social media networks on a
regular basis, you this to your advantage and post updates about the
content you just published. You can even post other relevant items with a
link to your content as well to further penetrate your market. Tip:
Join relevant groups (i.e. on LinkedIn, Facebook, etc…) and post your
content and share/comment on other content as well. Just don’t be
spammy.
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
Share,
share, share your content! If you use social media networks on a regular basis,
you this to your advantage and post updates about the content you just
published. You can even post other relevant items with a link to your content
as well to further penetrate your market. Tip: Join relevant groups (i.e. on
LinkedIn, Facebook, etc…) and post your content and share/comment on other
content as well. Just don’t be spammy.
Share,
share, share your content! If you use social media networks on a
regular basis, you this to your advantage and post updates about the
content you just published. You can even post other relevant items with a
link to your content as well to further penetrate your market. Tip:
Join relevant groups (i.e. on LinkedIn, Facebook, etc…) and post your
content and share/comment on other content as well. Just don’t be
spammy.
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#obuBXD5tm3HfosaL.99
Most
companies now understand the importance of maintaining a strong online
presence, the constant need to provide worthwhile and fresh content, and
the benefits of nurturing client relationships online. So inbound
marketing, SEO, and content marketing are all in great demand as we
strive for greater sales conversions online. But it is no surprise that
there is a tone of competition for your audience’s attention (just
because you publish something, doesn’t mean they’ll see it!).
8 Tips To Increase Content Visibility Online image strat
So, how do you publish your creative content and promote it so your
target audience will see it and more importantly, convert? Below are
tips on how to make your content more easily found online. But remember,
this won’t happen overnight. On average, it takes roughly 4 months for
the average release to accumulate most of its views.
Check out 5 Rules to Make Your Content Great for additional advice. Want
more? Here’s Proof that Blogging and New Content Boost Traffic and
Leads.
Create an Editorial Calendar to organize your content/thoughts and
publish timely and relevant information that people are looking for. By
planning your content ahead of time, you ensure that it aligns with your
goals and other marketing activities, such as events or campaigns.
See what’s trending in your industry by writing an article that
shares and comments on other people’s content. If you can’t think of
anything to write about, don’t sweat it. Take a look at what some
other’s people in your industry have been talking about and share some
of their insights along with yours (don’t forget to give those sources
credit!).
8 Tips To Increase Content Visibility Online image social
sharingShare, share, share your content! If you use social media
networks on a regular basis, you this to your advantage and post updates
about the content you just published. You can even post other relevant
items with a link to your content as well to further penetrate your
market. Tip: Join relevant groups (i.e. on LinkedIn, Facebook, etc…) and
post your content and share/comment on other content as well. Just
don’t be spammy.
Open up conversations. At the end of your article, ask an open-ended
question to engage/interact with your audience. The more comments your
article gets, the longer it has the potential to stay under people’s
radars.
Write headlines that will get more clicks. First impressions matter!
The title of your article is extremely important because it is the
first thing that a reader sees. There is nothing worse than reading a
dry/boring headline. Note: Your title should not be too long as most
search engines only pull 65 characters. If your title has to be longer,
optimize your page with a creative meta-description to briefly explain
your article. Check out these Nine Elements of On-Page Website
Optimization for further assistance.
People love pretty images. There is nothing worse than reading long
content without any breaks for visuals.
Include a CTA. A CTA within your posts encourages readers to
interact with your brand and nurture client relationships. Some tips for
creating good CTAs are: use numbers, use action words, keep it brief
but enticing, use practical language. Don’t overload the reader with too
much information in the call-to-action. Give just enough information
that they are clear on the offer, but not too much that it gives
everything away. Create curiousity so that they click. Check out 4 Ways
to Get More Clicks on Your Calls-To-Action for more information on
designing great CTAs.
Add relevant keywords. Being specific about your keywords makes the
search interest more qualified in viewing your content. Remember to
properly incorporate these keywords into the content of your article.
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#IsT7S6VwOTUyYq3V.99
Read more at http://www.business2community.com/content-marketing/8-tips-increase-content-visibility-online-0615720#IsT7S6VwOTUyYq3V.99
