We Know You're Posting... But Is Anyone Listening?

Content marketing consists of compelling, relevant content that is not directly promotional but is of value to your audience. As you can imagine, marketing with a focus on pertinent information is attractive to your audience as it shows that you care about them and your relationship with them, not just making a sale.

Now more than ever, we are able to reach our target audience due to the various media channels in use today. While this is a positive for businesses, it can also be misused and overused- resulting in a dwindling audience. Just think- what is the first button look for when you get too much information that doesn’t interest you…? UNSUBSCRIBE!

So, in efforts to avoid losing followers, here are some rules to live by while marketing to your target audience:

1.    Make sure your content is truly compelling:

Before you post, ask yourself if what you are posting would grab your attention. Is it entertaining or informational? If you can confidently answer yes, then post away!

2.    Don’t forget about your existing relationships:

This may seem obvious but many people become shy when it comes to utilizing their existing relationships. The fact of the matter is, people with whom you have a connection with are the most likely to share and compliment your content. This will allow their network to reach (and hopefully hold onto!) your content as well.

3.    Get organized:

Compile a list of media outlets and your contact at each channel. This will allow you to form a relationship (and most likely get price cuts, etc.) within each company you are promoting through. It will also keep you on top of what media outlets you utilized for what and gives you a place to keep track of your success rate for each. Maybe one media channel is better for more entertaining content and another has an audience that searches for more information-based content.

4.    Be consistent:

As important as it is to reach out on a regular basis, it’s also important to be consistent with your message and branding. Take time to craft your message in a way that grabs your audience’s attention and that reminds them of your brand every time they read something that comes from you.

At the end of the day, these four ‘rules to live by’ are ensuring a company is strategic in their outreach. Just as our logo illustrates, rather than throwing anything out there hoping something sticks, make sure it’s relevant and shoots straight to the point!