Which Game Face Makes The Perfect Campaign Face?

With the U.S. Open’s prize money a whopping 37% higher than last years, it makes us think about who gets what and how these players bring in cash throughout the rest of the year. Clearly it's endorsements - but these endorsements are big hitters for the big names then taper off quickly.

So what makes these players perfect for the advertising world other than the fact that they are the best tennis players in the world? Lets take Federer for example – the marketer’s dream… and I’m not just saying that because us ladies at Purple Arrow think he’s a god. As illustrated by Forbes “He has been at the top of the sport for a decade. He is handsome, graceful and has not sniffed any controversies of note during his career. He is European, but speaks English (and several other languages) perfectly. Federer also plays a sport that runs practically year-round, which keeps his name and image front of mind for many.” So there ya go... he literally defines the word 'perfection'.

Federer, Nadal and Sharapova are prime examples of the ‘all-around perfection’ that makes these elite players the ideal ad.  Although other players may possess the same beauty that translates perfectly to the media world, unfortunately they can’t all be the face of a brand.  The reality is that endorsement money doesn’t reach much further than the top 100 players and as travel and training costs add up the life of luxury isn’t all tennis pro’s reality. I guess if we all had it all there would be nothing to strive for! 

What do you think?

Forbes Article by Kurt Badenhausen Referenced: http://onforb.es/17BHgJf